Our Values
Our core values communicate the principals that guide us as we strive to deliver on Wake Hospitality, Inc.’s core mission.

As an organization, we value: 

Excellence: We are committed to performing at the very highest levels in every aspect of our business. This means always working smarter and harder than the competition, to create and maintain a clear edge in the marketplace.

Service: We treat customers as welcome guests. Additionally, we treat loyal customers that voluntarily help us spread the word like celebrities because our success is measured by their response to how effectively we serve them. 

Teamwork: We create a caring work environment where our staff work together to achieve common goals.

Community: We add value to the communities we serve because with each venue opened we add jobs, economic strength, and vitality to the surrounding areas.

Technology: We leverage advanced technology wherever appropriate. When applied effectively, technology can boost our ability to fulfill our mission and significantly enhance the value we deliver to our customers, employees, and stakeholders.

Diversity: We celebrate individual differences and recognize that each of our employees has a unique background that adds value to the entire organization. 

Improvement: We know that we can always do better and are committed to constant improvement in all areas. This entails first recognizing opportunities for improvement and then taking immediate and strategic action to implement the desired changes.

Talent: We treat employees like family. We recognize and reward team members that perform above and beyond the scope of their job description and offer them incentives and advancement opportunities.

Competitiveness: We embrace competition as an inherent part of doing business and are committed to being number one at what we do within our industry and each market area we serve.

Authenticity: Earning and maintaining the trust of our customers, employees, and stakeholders is paramount to our continued success and longevity. We build trust through being genuine in our endeavor to fulfill our purpose and operate by our values.

Profit: We are in business to earn a profit, and, to enhance the economic well-being of all individuals and entities with an interest in our success. Profit makes our organization healthy and allows us to continue operating at a high level that serves our customers, employees, and stakeholders well.